Meet Charles Ngugi
Charles Ngugi is a hardworking, highly competent coffee farmer who grows some of the most incredible Arabica plants on earth. He owns a small coffee farm in the mountains, just a few hours north of Kenya's capital Nairobi. Charles has been a farmer his entire life, and the land he farms has been passed down through generations. However, over the last couple of years, falling global coffee prices have meant that Charles has struggled to make ends meet, especially in relation to maintaining his farm, household, and the future for his three kids.
We strongly believe that by partnering with Charles and other farmers like him, we co-create a whole new economic structure for small-scale coffee farmers that provides them with a better income all year around.